OVERVIEW
RTS covers every major football competition with a full digital offering. Euro 2024 demonstrated exceptional engagement potential: +223% website visits and +78% mobile app visits compared to the rest of the year. Building on these learnings and a user study conducted during the 2025 Women's Euro, this project aims to design an experience worthy of the 2026 World Cup.
I contributed across the full design process, from audience data analysis and user research to final interface design. My work spanned user journey mapping, information architecture, UI component design for both the website and the app, and coordination with editorial and technical teams.
UX CHALLENGES
The RTS app is no longer a sports-only product. It now serves a broad audience, a significant share of whom have no interest in football. The World Cup is a landmark global event that deserves strong visibility but that presence must not alienate users who simply don't care about it. Finding the right balance between enough exposure for fans and acceptable restraint for everyone else is one of the most delicate UX trade-offs in this project.
A user study conducted during the 2025 Women's Euro (diary study + AttrakDiff) revealed that the RTS experience was seen as functionally solid, but too conventional and not emotionally engaging enough. These insights directly shaped the design proposals: foregrounding emotion, giving voice to player stories, incorporating younger audiences' perspectives, and exploring immersive formats. Emotional engagement cannot be solved by design alone. While the interface provides the structure, it is the editorial team's role to bring it to life
